Senior User Acquisition Manager (Mobile Gaming)

Location: Hybrid, on-site in Belgrade, Serbia; Monday to Wednesday in the office, with Thursday and Friday optional remote days. Relocation support is available for candidates and their families moving to Belgrade.

Company

hirify.global develops mobile sports games, including Golf Rival, Top Eleven Football Manager, CSR Racing 2, and Top Goal: Football Champion, within the Zynga and Take-Two Interactive portfolio.

What you will do

• Plan, execute, and optimize multi-million-dollar user acquisition campaigns across global markets and major ad networks including Meta, Google, AppLovin, Unity, TikTok, and PPE networks.
• Analyze campaign data, report and forecast performance, run A/B tests, and identify opportunities to improve campaign efficiency.
• Collaborate with Analytics to refine reporting tools, predictive models, and LTV formulas.
• Partner with Creative and Art teams to brainstorm, test, and iterate on advertising concepts that improve conversion and reduce CPI.
• Align user acquisition with product positioning, app store optimization, go-to-market campaigns, live operations, and in-game features.
• Identify new growth opportunities and lead cross-functional initiatives with a high level of autonomy.

Requirements

• 3 to 5+ years of hands-on experience in User Acquisition or Performance Marketing. Experience in mobile gaming is highly preferred; backgrounds in mobile apps or web performance marketing are also accepted.
• Proven experience managing and scaling advertising budgets of $500k–$1M+ per month.
• Exceptional analytical skills, including the ability to manipulate and interpret complex data sets and translate results into marketing strategies.
• Experience working with mobile measurement partners such as AppsFlyer or Adjust.
• Deep understanding of high-performing ad creatives and iterative creative optimization.
• Strong strategic and commercial mindset, with focus on CPI, ROI, LTV, and overall business growth.
• Ability to work effectively in a collaborative, team-oriented environment.
• Curiosity, commitment to fast and lifelong learning, and a self-starting approach in a fast-paced, high-impact environment.

Nice to have

• Passion for mobile gaming, technology, or sports, especially football, golf, or racing.
• Structural understanding of the mobile marketing ecosystem, programmatic advertising, mobile attribution, marketing measurement tools, and predictive modeling.
• Hands-on experience with SQL and data visualization tools such as Tableau.
• Experience using AI tools for workflow automation and creative ideation.

Culture & Benefits

• Small, agile, multifunctional teams with transparency, trust, teamwork, and a high level of autonomy.
• Flexible working hours and a 3+2 hybrid model with optional remote work on Thursdays and Fridays.
• Breakfast, lunch, snacks, beverages, a gym, organized sports activities, ergonomic workstations, tech equipment, a kids’ playroom, and games facilities.
• Private medical insurance for employees and families, take-what-you-need vacation, fully paid maternity and paternity leave, and an employee stock purchase plan.
• Access to learning and development platforms, career mentorship, company offsites abroad, and relocation support for candidates moving to Belgrade.
• Opportunity to work on mobile sports games played by millions of registered users.