Upstream Consumer Product Manager - Diagnostics

TL;DR

Upstream Consumer Product Manager - Diagnostics: Advancing the future of diagnostics through upstream marketing leadership and strategic portfolio development focused on the LINQ Insertable Cardiac Monitor (ICM) platform. Focus on translating complex market insights into compelling product visions and ensuring future innovations are grounded in need, commercially viable, and technologically differentiated.

Location: Onsite in Mounds View, Minnesota, United States of America, with a minimum of 4 days a week required in office. Requires unrestricted U.S. work authorization at the time of hire and for the duration of employment for roles below Principal level.

Salary: $134,400.00 – $201,600.00 USD

Company

hirify.global is a global healthcare technology company dedicated to solving challenging health problems by providing innovative solutions.

What you will do

• Define and execute upstream strategy for next-generation LINQ ICM solutions, identifying unmet needs and evolving customer expectations.
• Serve as upstream marketing lead and Core Team member for cross-functional product development initiatives, partnering with R&D.
• Conduct rigorous market research, competitive benchmarking, and global opportunity sizing, evaluating new customer segments.
• Lead Voice of Customer (VoC) initiatives, translating feedback into product requirements and positioning strategies.
• Collaborate extensively with Commercial Marketing, R&D, Clinical, Regulatory, Finance, Quality, and Health Economics teams.
• Monitor advancements in digital health, remote monitoring, and AI-enabled diagnostics, integrating these into the LINQ platform.

Requirements

• Bachelor’s degree in Marketing, Engineering, Life Sciences, Business, or related discipline.
• Minimum 7 years of experience in marketing or strategic product planning within the digital health or consumer space.
• Experience in direct-to-consumer or digital health products.
• Strong analytical skills, including market modeling and opportunity valuation.
• Excellent communication skills for engaging with clinical and executive stakeholders.
• Ability to travel up to 20% of the time, including domestic and international.
• Unrestricted U.S. work authorization required for the duration of employment.

Nice to have

• Demonstrated success in influencing product strategy through structured market analysis and clinical insight.
• Experience collaborating with R&D and cross-functional teams in early-stage product development.
• Background in AI-enabled technologies, digital health solutions, or data-driven product development.
• Expertise in Voice of Customer research, user needs assessment, or workflow analysis.

Culture & Benefits

• Competitive salary and flexible benefits package.
• Minimum 4 days a week onsite for fostering professional growth and collaboration.
• Health, Dental, and Vision insurance, HSA, FSA.
• 401(k) plan plus employer contribution and match.
• Paid time off and paid holidays.
• Tuition assistance/reimbursement and global well-being program.