User Acquisition Manager (Mobile Gaming)

TL;DR

User Acquisition Manager (Mobile Gaming): Designing and executing user acquisition strategies for mobile games with an accent on data-driven optimization, creative alignment, and cross-team collaboration. Focus on building innovative acquisition campaigns, improving automation tools, and participating in M&A audits to drive growth and engagement.

Location: Europe, Hybrid work format

Company

TapNation is a French mobile game publisher founded in 2019, known for releasing over 50 games with more than a billion downloads, emphasizing creativity and technological optimization.

What you will do

• Design and implement user acquisition strategies aligned with business goals for multiple game verticals.
• Analyze campaign performance and optimize UA efforts in real time.
• Collaborate closely with Product, Creative, Monetization, and ASO teams to ensure strategy alignment.
• Contribute to product and tool development for automation, prediction, and forecasting.
• Participate in M&A audits and due diligence for growth opportunities.
• Stay updated on industry trends and represent the company at events.

Requirements

• Location: Europe with hybrid work setup
• 3 to 4 years of experience in user acquisition, especially social ads management.
• Passion for mobile games and strong affinity with the mobile gaming sector.
• Excellent analytical skills and proficiency in Excel and PowerPoint.
• Complete fluency in English, both written and oral.

Culture & Benefits

• Flexible remote policy with hybrid work option.
• Access to Paris office with fitness room.
• Meal tickets and health care insurance coverage.
• Sport and well-being subscription via ClassPass.