GTM Manager (AI)

TL;DR

GTM Manager (AI): Defines and validates go-to-market strategies for AI solutions with an accent on offer positioning, market research, and outbound marketing. Focus on testing GTM hypotheses, translating technical capabilities into outcome-based offers, and analyzing market feedback to scale or adjust offers.

Location: Remote (Europe or Ukraine)

Company

hirify.global is a software company with an AI Competence Center, focusing on innovation and evidence-based decision-making to shape the future of AI solutions.

What you will do

• Define and refine target ICPs for AI solutions with the AI Competence Center.
• Prioritise focus segments and deprioritise non-strategic ones based on market feedback.
• Shape outcome-oriented AI service offers aligned to buyer problems.
• Develop clear positioning and messaging for priority ICPs.
• Test GTM hypotheses through outbound, social selling, and targeted content.
• Collect and analyse feedback from outreach and sales conversations to translate learnings into recommendations for scaling or adjusting offers.
• Track GTM progress with clear documentation and metrics, and create high-impact GTM assets.

Requirements

• 5+ years in marketing or GTM roles for B2B services or consulting.
• Experience with market and buyer research, ICP definition, and deal analysis.
• Proven ability to translate technical capabilities into outcome-based offers.
• Practical experience running outbound motions and lead generation collaboration.
• Experience testing ideas in the market and making evidence-based decisions.
• Strong writing skills for POVs, offer descriptions, and outreach messaging.
• Cross-functional collaboration with marketing, sales, and delivery teams.
• English: Upper-Intermediate or higher.
• Ability to prioritise, make trade-offs, and operate with high ownership.

Nice to have

• Experience with AI, data, or complex engineering services.
• Familiarity with CRM systems and pipeline analysis.
• Background in mid-size or scaling organisations.
• Experience with time-boxed initiatives and clear go/no-go decisions.

Culture & Benefits

• Flexible schedule and remote work options with outstanding offices available.
• Diversity of domains and technology.
• Health & legal support.
• Active professional community and continuous education opportunities.
• Sports and community activities.