Head of Country (iGaming)

TL;DR

Head of Country (iGaming): Leading the performance and operational delivery of the New Zealand market with an accent on regional growth strategy, regulatory compliance, and cross-functional execution. Focus on optimising player experience, strengthening competitive position, and guiding investment decisions for sustainable growth across multiple brands.

Location: Remote (New Zealand)

Company

Betway is part of Super Group, a NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

What you will do

• Lead operational, marketing, and regional strategy for New Zealand, setting market goals and KPIs.
• Drive regional growth through strategic partnerships, market analysis, and implementing effective commercial strategies.
• Ensure full regulatory, licensing, and AML compliance across all jurisdictions.
• Shape and manage regional budgets, optimising financial performance and overseeing marketing investment effectiveness.
• Oversee acquisition, retention, and multichannel marketing strategies, ensuring content, campaigns, and customer journeys are locally relevant and optimised.
• Collaborate with product and development teams to influence roadmaps and drive continuous product improvement.

Requirements

• Clear, confident communication skills (written and verbal), able to breakdown complex ideas and influence at C level.
• A collaborative mindset and strong organisational skills to manage multiple projects simultaneously.
• Exceptional attention to detail and adaptability in fast-moving environments.
• Strong commercial acumen with experience driving revenue, ROI, and market growth.
• Expertise in setting KPIs, performance frameworks, and operational priorities across regions.
• Strong team leadership and people-management skills, with a deep understanding of the New Zealand regulatory environment.

Nice to have

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Experience with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention strategies.
• Exposure to the casino vertical in gaming and digital marketing performance metrics.

Culture & Benefits

• Learning and development programmes to help you level up fast.
• Performance tool to ensure meaningful feedback and development.
• Employee Assistance Programme offering resources for you and your family.
• An environment focused on honesty, fairness, and impactful work from day one.