Senior Performance & Influencer Marketing Specialist (APAC)

TL;DR

Senior Performance & Influencer Marketing Specialist (APAC): Supporting growth in APAC markets (primarily Korea and Japan) by managing paid acquisition campaigns and building creator partnerships with an accent on optimizing performance across various platforms. Focus on data-driven decision-making, campaign execution, and ensuring cultural relevance for regional markets.

Location: Must be based in Seoul, Korea

Company

hirify.global is an online English learning platform that connects students with native English-speaking tutors.

What you will do

• Manage and optimize paid campaigns across Google, Meta, and regional APAC platforms (Naver, Kakao, Yahoo Japan).
• Monitor daily performance, optimize ad campaigns for CAC and conversions, and test new creatives/audiences.
• Identify and manage influencer partnerships aligned with target audiences, negotiating and securing contracts.
• Plan and execute influencer campaigns across platforms like Instagram and YouTube, managing timelines and content approvals.
• Collaborate cross-functionally with Brand, Creative, Social, and Paid Media teams.
• Ensure campaigns are culturally relevant and localized for APAC markets, staying informed on market trends.

Requirements

• 5+ years of experience in performance marketing, influencer marketing, or digital marketing.
• Hands-on experience with Google Ads and Meta platforms.
• Experience managing influencer campaigns from start to finish.
• Strong analytical skills with expertise in data-driven decision-making and performance optimization.
• Excellent organization and project management skills.
• Native in Korean and fluent in English.
• Understanding of the Korean digital ads and influencer marketing landscapes.

Nice to have

• Experience with APAC platforms (Naver, Kakao, Yahoo Japan).
• Experience working with influencers across multiple markets.
• Basic Japanese proficiency.
• Familiarity with influencer or analytics platforms.

Culture & Benefits

• A role with a strong sense of ownership and pro-activeness.
• Work in a data-driven and detail-oriented environment.
• Opportunity to balance paid media and influencer responsibilities.
• Collaborate and adapt in a fast-paced, global setting.
• Encouraged to be curious and eager to test, learn, and optimize.