Senior Marketing Data Analyst (Mobile Gaming)

TL;DR

Senior Marketing Data Analyst (Mobile Gaming): Translating complex consumer and campaign data into clear insights, actionable recommendations, and measurable impact for marketing and growth teams with an accent on acquisition strategy, audience targeting, budget allocation, channel optimization, and customer lifecycle initiatives. Focus on turning open marketing questions into structured hypotheses, delivering decision-ready analyses on campaign performance, attribution, incrementality, funnel optimization, and ROI, and building dashboards and tools.

Location: Flexible hybrid model in Hamburg, Germany (working from home on Mondays & Fridays, office on Tuesday, Wednesday & Thursday)

Company

hirify.global is a Hamburg-based user acquisition partner helping mobile gaming companies and other brands scale and engage their audiences sustainably through rewarded advertising.

What you will do

• Partner with marketing teams to define KPIs, prioritize initiatives, and solve strategic challenges.
• Consult marketing teams to maximize return on ad spend and marketing efficiency.
• Conduct ad-hoc analyses to uncover actionable marketing insights and campaign performance trends.
• Build and maintain automated dashboards to support marketing decision-making.
• Collaborate with product and tech teams to optimize campaign tracking and attribution.
• Analyze user acquisition, retention, engagement, and market trends using SQL, Python, and statistical modeling.

Requirements

• 4+ years of experience in marketing analytics, particularly in mobile performance marketing. Experience working with mobile gaming apps is highly preferred.
• Strong knowledge of Mobile Measurement Partners (MMP) like Appsflyer and mobile advertising identifiers.
• Skilled in Python & SQL for automation and advanced analytics, with experience in Tableau for reporting and dashboarding.
• Deep understanding of attribution models, ROAS calculations, marketing effectiveness metrics, and SKAN.
• Strong ability to convey complex data insights to both technical and non-technical stakeholders.
• Ability to thrive in an international, fast-paced environment and work with minimal direction in ambiguous situations.

Culture & Benefits

• Work with ambitious, entrepreneurial people who care deeply about what they deliver, challenge each other openly, and own outcomes together.
• Opportunity to push further, compete harder, and aim for the number one spot in mobile gaming.
• Growth is built into the work through responsibility, feedback, and real challenges.
• Perks include transport subsidy, learning budget, wellness and gym, and workation.