Media Planning Manager (Consumer Electronics)

TL;DR

Media Planning Manager (Consumer Electronics): Developing and executing data-driven digital marketing strategies for brand growth across Southeast Asia with an accent on omni-channel performance, innovation, and local relevance. Focus on leading performance marketing across key global and local platforms like Meta, Google, TikTok, Grab, and Line, and managing marketplace platform collaborations.

Location: Must be based in Bangkok, Thailand

Company

hirify.global is a London-based technology company building an ecosystem of tech products focused on design, emotion, and human creativity, including smartphones and wearables, and has sold over 9 million units worldwide.

What you will do

• Develop and execute end-to-end digital marketing strategies for Southeast Asia.
• Lead performance marketing across key global and local platforms, optimizing for ROI and user acquisition.
• Act as the key liaison for marketplace platforms (Shopee, Lazada), overseeing channel marketing and promotions.
• Collaborate with regional and global teams to localize campaigns and digital assets for the Southeast Asia audience.
• Manage digital marketing budgets, track KPIs, and provide regular performance reports with actionable insights.
• Develop and integrate Out-of-Home (OOH) media plans in Thailand, ensuring synergy with digital efforts.

Requirements

• 5+ years of hands-on experience in digital marketing, with at least 2 years in a managerial role.
• Proven track record in managing performance marketing campaigns with clear ROI outcomes.
• Deep understanding of social media platforms, content trends, and digital consumer behaviour in Southeast Asia.
• Experience with CRM tools, marketing automation, and analytics platforms (e.g., Google Analytics, Meta Business Suite).
• Strategic thinker with the ability to translate data into actionable marketing plans.
• Excellent communication skills in both English and Thai (written and spoken).

Nice to have

• Experience managing marketplace platform marketing (Shopee, Lazada, Tokopedia).
• Knowledge of integrated media planning, including OOH, TV, or radio, within the Thai market.
• Established relationships with local media vendors, platforms, or agencies in Southeast Asia.

Culture & Benefits

• Be part of a movement contributing to a global ecosystem of products that bring joy to people's lives.
• Work with a team passionate enough to question the old and embrace the new.
• Develop products in close collaboration with the hirify.global Community, including private investors.
• Contribute to products crafted with sustainability at the forefront.
• Work in a fast-paced environment that values an entrepreneurial mindset.