Product Marketing Manager (Growth & Personalization)

TL;DR

Product Marketing Manager (Growth & Personalization): Leading CRO initiatives across mobile and web to improve user onboarding, activation, and retention with an accent on defining and tracking product KPIs, analyzing user behavior, and translating marketing requirements into product specifications. Focus on driving data-informed decisions to optimize ROI and growth and collaborating with cross-functional teams from research to execution.

Location: Onsite in Tel Aviv, Israel

Company

hirify.global is a market-leading live-streaming B2C platform with over 550 million registered users, enabling content creators to engage with fans and monetize their talents.

What you will do

• Lead Conversion Rate Optimization (CRO) initiatives across mobile and web platforms to enhance user journeys.
• Define and monitor key product KPIs, analyzing user behavior and marketing performance to inform decisions.
• Translate marketing needs into clear product and UX specifications, aligning with company strategy.
• Collaborate with Product, R&D, Design, and Marketing teams to support go-to-market plans and feature launches.
• Drive end-to-end initiatives from initial research and strategy through execution and measurable impact.

Requirements

• 5+ years of experience in Product Marketing within the tech industry.
• Proven experience in CRO, user journey optimization, and onboarding flows.
• Strong analytical skills with hands-on experience in marketing analytics and performance measurement.
• Experience working closely with Product and UX teams.
• Proficiency with tools such as Google Analytics, Google Suite, and Figma.

Nice to have

• Experience in B2C mobile and/or web applications.
• Experience in Marketing Analytics / UA optimization.

Culture & Benefits

• Work in a culture of growth, learning, and success within a market-leading live-streaming platform.
• Join a diverse team of hard workers, creative brains, and overachievers.
• Be part of a company that constantly pushes limits and embraces challenges to become a leader.
• Contribute to a platform with a global reach, directly seeing the impact on users worldwide.