Associate Marketer, Digital Product Marketing (Fintech)

TL;DR

Associate Marketer, Digital Product Marketing (Fintech): Developing and executing digital marketing strategies to drive client awareness, engagement, and acquisition across all segments with an accent on leveraging customer insights for personalized digital experiences. Focus on leading cross-functional teams, optimizing digital experiences through analytics, and identifying emerging digital trends.

Location: Hybrid, Atlanta, Georgia, USA. Employees are expected to comply with the firm’s most current workplace model, which includes spending at least four full days each week working in an hirify.global office.

Company

hirify.global is one of the world’s leading independent global investment firms, dedicated to rethinking possibilities for clients.

What you will do

• Develop and execute digital marketing strategies for client awareness, engagement, and acquisition.
• Use customer insights to create personalized digital experiences for increased consideration, usage, loyalty, and advocacy.
• Serve as the digital point of contact for strategic business units and support go-to-market initiatives.
• Lead cross-functional teams to design, develop, and deploy digital marketing experiences.
• Leverage CMS platform and MarTech stack knowledge to build user-centric and business-goal-aligned experiences.
• Monitor and analyze performance metrics, including A/B and multivariate testing, for continuous optimization.

Requirements

• 2+ years of experience in digital marketing, product marketing, or digital product management.
• Understanding of digital ecosystems, including websites, CMS platforms, and marketing automation tools.
• Familiarity with UX/UI principles and ability to collaborate with design teams.
• Experience with analytics, MarTech platforms, and site optimization/personalization tools (e.g., Adobe Analytics, Salesforce Marketing Cloud, Adobe Target).
• Skilled in translating customer insights into actionable strategies with a strong analytical mindset.
• Proven ability to identify emerging digital trends and apply them to enhance engagement across global markets.
• Excellent communication, stakeholder influence, and cross-functional project leadership skills in agile environments.

Nice to have

• Financial services or fintech experience.

Culture & Benefits

• Flexible paid time off and a hybrid work schedule (4 days in office).
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution.
• Health & wellbeing benefits.
• Parental Leave benefits.
• Employee stock purchase plan.
• Challenging work, intelligent colleagues, and global exposure.