Marketing Lead

Marketing lead & equity owner – Collective intelligence & AI for complex change
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ABOUT HUNOME
Hunome is the first graph-native collective sensemaking platform: human-ingenuity & AI help organizations, ecosystems, and public-private partnerships understand complex change—and turn that into steerable decision intelligence. We work with enterprises, networks, and societal organizations navigating transformation, innovation, alignment and strategic uncertainty.




MARKETING LEAD ROLE
We’re looking for a Marketing Lead who can own our entire marketing function—from strategy to execution—and drive measurable growth as we move from early pilots to scale. You’ll shape how the world understands Hunome, build demand with target ICPs (heads of transformation, strategy, innovation, HR; ecosystem leads; public-sector change actors), and create a repeatable playbook that turns understanding into pipeline.

This is not a “run ads and write blogs” role. You’ll build marketing infrastructure, test channels, execute campaigns, optimize for discovery (human and algorithmic), and report progress against KPIs that matter at our stage. You work independently, move fast, and know what good looks like at each stage of startup growth.




WHAT YOU’LL DO
Strategy & positioning

* Evolve Hunome’s positioning, messaging, and go-to-market narrative for multiple buyer personas (in enterprise, ecosystem, societal orgs).


* Understand and articulate our technical differentiation (graph-native AI, evidence-bounded generation, human-in-the-loop) in language that resonates with non-technical and technical buyers.


* Set stage-appropriate marketing priorities and KPIs (reach → awareness → engagement → pipeline → customer advocacy) and adapt as we grow.



Product marketing

* Translate complex product features (SparkMaps, indices, graph evolution, agentic AI) into compelling use cases, demos, and sales assets.


* Build customer stories, case studies, and proof points that show measurable ROI (faster alignment, better decisions, reduced change fatigue).


* Support sales and partnerships with pitch decks, one-pagers, competitive positioning, and objection handling.



Inbound & content

* Create high-quality content (blogs, guides, videos, other) that educates our ICP and builds organic authority around collective sensemaking, human-aware AI, transformation, and innovation.


* Optimize all content for discoverability: SEO (search engine optimization), GEO (generative engine optimization / AI answer engines), and AEO (answer engine optimization).


* Build and manage our content calendar, balancing thought leadership, product education, and demand generation.



Outbound & campaigns

* Design and execute targeted outbound campaigns (email, LinkedIn, events, partnerships) to reach decision-makers in transformation, strategy, innovation, and ecosystem roles.


* Test and scale channels; track what works, kill what doesn’t, and iterate fast.


* Coordinate with founder/sales on ABM (account-based marketing) motions for key target accounts.



Digital presence & algorithms

* Own our website (about.hunome.com), SEO strategy, and conversion funnel; continuously improve messaging, CTAs, and user journeys.


* Understand and leverage social media algorithms (LinkedIn, X, YouTube, other as deemed necessary) to maximize organic reach and engagement.


* Build and nurture our online community: engage authentically, seed discussions, and turn followers into advocates and collective sensemaking leads.



Analytics & growth operations

* Set up and maintain a marketing stack (CRM, analytics, email, automation) and reporting dashboards.


* Define, track, and report on KPIs: traffic, engagement, MQLs, SQLs, pipeline contribution, CAC, conversion rates with sales.