ASO Specialist (Mobile Apps)

TL;DR

ASO Specialist (Mobile Apps): Developing and implementing ASO strategies to increase app visibility and downloads with an accent on keyword research, metadata optimization, and conversion rate improvement. Focus on running A/B tests, analyzing app performance, and staying updated with App Store and Google Play algorithm changes.

Location: Remote globally (Work From Anywhere policy), with offices in Vilnius, Warsaw, and Kaunas for optional hybrid work.

Salary: 2200-3700 Eur/month for the Lithuanian market, 13600-17200 Pln/month for the Polish market.

Company

hirify.global is a leading cybersecurity company specializing in VPN services and digital privacy solutions.

What you will do

• Develop and implement ASO strategies to increase app visibility and downloads.
• Conduct keyword research and optimize app titles, descriptions, and metadata.
• Analyze and improve conversion rates through creative icon, screenshot, and video optimization.
• Monitor and report on app rankings, installs, and competitor performance.
• Run A/B testing to identify the best-performing app store assets.
• Work closely with marketing and design teams to align ASO with broader growth strategies.

Requirements

• Proven experience in ASO, mobile marketing, or a similar role.
• Strong knowledge of App Store & Google Play algorithms and ranking factors.
• Proficiency in ASO tools (AppTweak, Sensor Tower, Data.ai, or similar).
• Experience conducting A/B testing to optimize app store assets.
• Analytical mindset with experience using Looker, Firebase, App Store Connect or Google Play and similar.
• Understanding of localization strategies for different markets.

Nice to have

• Worked with SaaS apps.

Culture & Benefits

• Opportunities for professional development through dedicated learning time, conferences, and online platforms.
• Health and wellness benefits including online workouts, a physical coach, gym access, and mental health checks.
• Freedom to choose technical equipment and tools.
• Engaging community and celebrations like yearly workations and Friday get-togethers.
• Work-life balance with a Work From Anywhere (WFA) policy and optional hybrid work with up to two remote days per week.
• Premium hirify.global accounts for you, your family, and friends.