Chief Marketing Officer (iGaming)

TL;DR

Chief Marketing Officer (iGaming): Creating and managing a marketing department from scratch for a growing company in the iGaming industry, leading performance acquisition marketing campaigns with an accent on scaling key acquisition channels like Affiliate, SEO, ASO, SMM, Media Buying, and Influencers. Focus on owning budget planning and performance (ROI, CPA, LTV), optimizing conversion rates, and ensuring accurate tracking and reporting across web and mobile platforms.

Location: Onsite in Limassol, Cyprus

Company

A growing and high-impact company based in Cyprus, making a strong mark in its industry and entering an exciting new phase of development.

What you will do

• Manage and scale key acquisition channels such as Affiliate, SEO, ASO, SMM, Media Buying, In-app, Influencers, and Streamers.
• Build and lead a high-performing marketing team from scratch.
• Oversee budget planning, forecasting, and performance, focusing on ROI, CPA, and LTV.
• Optimize conversion rates and run creative tests for various campaigns.
• Ensure accurate tracking, reporting, and data analysis to generate actionable insights.
• Collaborate with Data Science, Designers, and Engineering teams to maximize campaign impact.

Requirements

• Minimum 5 years of proven CMO experience within the iGaming industry.
• Demonstrated success with acquisition channels (Affiliate, SEO, ASO, Media Buying, Influencers) specifically in CIS markets.
• Strong analytical mindset with expertise in data-driven decision-making, performance analytics, tracking, and attribution.
• Track record of building and managing high-performing marketing teams.
• Excellent leadership and communication skills, with the ability to influence stakeholders and collaborate cross-functionally.
• Required language proficiency: English B2 level and fluent Russian.

Culture & Benefits

• Competitive salary with annual reviews and encouragement for contributions.
• Opportunities for rapid growth and career progression.
• Modern and comfortable office environment in Cyprus with free fruits and snacks.
• Regular corporate events, team-building activities, and birthday vouchers.