TikTok Specialist (iGaming)

TL;DR

TikTok Specialist (iGaming): Developing and growing a B2C brand's TikTok presence through native, high-performing content that builds brand relevance and drives business outcomes with an accent on identifying trends, optimising content, and monitoring performance. Focus on building communities, managing UGC campaigns, and delivering against key brand conversion KPIs in the sports and iGaming landscape.

Location: Hybrid in Dubai, UAE or remote globally, with options to work from offices in Malta, UK (London), Italy (Parma & Lecce), Austria (Innsbruck), Serbia (Kragujevac), and Romania (Bucharest).

Company

hirify.global is expanding its expertise and operates across seven countries, with headquarters in Malta and additional offices across Europe and UAE, fostering an inclusive environment.

What you will do

• Develop a TikTok-first content strategy aligned with brand values and market-specific culture.
• Identify trends, formats, and sounds early, adapting them for brand content.
• Ideate, script, and brief TikTok campaigns, collaborating with creators, editors, and in-house colleagues.
• Optimise hooks, captions, hashtags, and posting times as part of a consistent posting cadence.
• Monitor performance, iterate based on insights, and run structured content experiments.
• Build influencer communities, recruit a brand squad, and manage UGC campaigns.

Requirements

• Proven experience growing TikTok accounts and communities.
• Deep understanding of TikTok trends, formats, and algorithms.
• Track record of producing or managing successful short-form video content.
• Strong creative writing and storytelling skills in English.
• Experience with Paid TikTok Ads and a finger on the pulse of platform dynamics.
• Thorough understanding of the sports landscape and a fervent passion for delivering topical, relevant, and engaging content.

Nice to have

• Experience with brands related to sports and or iGaming.

Culture & Benefits

• Private health insurance.
• Company-wide social and team building activities.
• Hybrid & Remote work arrangements with flexible working hours.
• Training and Development opportunities.
• Embrace equality and diversity, fostering an inclusive environment.