Senior SMM Specialist (GameDev)

TL;DR

Senior SMM Specialist (GameDev): Developing and executing a global SMM strategy for mobile F2P football games with an accent on content creation across key platforms and influencer engagement. Focus on analyzing campaign performance, establishing content production processes, and synchronizing with community management to drive audience growth and retention.

Location: Remote (Global)

Company

hirify.global is a product company focused on creating exciting mobile games with remarkable graphics using its proprietary cross-platform engine and has developed successful titles like Battle Prime.

What you will do

• Develop and execute global SMM strategies for key platforms (Instagram, TikTok, YouTube, Twitter/X, Facebook, VK) aligned with product and marketing goals.
• Lead the creation of engaging content, including gameplay videos, Reels, and collaborations with players (UGC).
• Create and develop a team of SMM specialists/content creators, establishing efficient content planning and production processes.
• Analyze campaign performance (ER, CTR, conversions, engagement), conduct A/B tests, and implement data-driven strategy improvements.
• Develop and manage an influencer engagement strategy, covering outreach, negotiations, and performance monitoring.
• Work closely with community managers to synchronize activities, respond to player feedback, and enhance audience loyalty.

Requirements

• 5+ years of experience as an SMM Manager or SMM Team Lead in the game development industry, preferably with mobile F2P projects.
• Proven experience in developing and successfully implementing SMM strategies that led to audience growth and improved key metrics.
• Expert-level analytical skills for social media metrics, report building, and data-driven conclusions.
• Understanding of the full content production cycle, from idea to working with designers, copywriters, and video editors.
• English: C1 (Advanced) required for working with a global audience and analytics.
• Portfolio or case studies demonstrating specific examples of successful campaigns, channel growth, or viral content.

Nice to have

• Personal passion for football and a deep understanding of its culture, terminology, and audience.
• Experience in launching SMM promotion for a game from scratch.
• Experience with paid social media advertising (Meta Ads, TikTok Ads).

Culture & Benefits

• Unique opportunity to work on ambitious mobile projects using advanced technologies.
• Company values transparency, initiative, passion for work, and knowledge-sharing.
• Opportunity to embody ideas, develop skills, and be part of a talented team.
• Focus on exciting gameplay and remarkable graphics on mobile devices.
• Work alongside leading professionals with over 20 years of experience in engineering, art, and game design.