Senior Staff Product Manager (Growth)

TL;DR

Senior Staff Product Manager (Growth): Leading strategy and execution for acquisition, engagement, and free-to-paid conversion experiences within QuickBooks, with an accent on scaling active customers and long-term monetization. Focus on designing and optimizing acquisition paths, building engagement experiences, and driving Free → Paid monetization.

Location: Mountain View, California

Salary: $196,500 - $266,000 (Bay Area California)

Company

hirify.global is a global financial technology platform empowering prosperity for individuals and communities with products like TurboTax, Credit Karma, and QuickBooks.

What you will do

• Lead strategy and execution for core acquisition, engagement, and free-to-paid conversion experiences within QuickBooks.
• Partner closely with Marketing to design and optimize acquisition paths across channels (web, paid media, partnerships, cross-sell).
• Build engagement experiences that turn signups into active, retained users.
• Own and optimize Free → Paid monetization experiences, including paywalls, upgrade flows, and services monetization.
• Guide a dedicated cross-functional pod of engineers, product designers, and data scientists to deliver high-impact product work.
• Partner deeply with Data Science and Analytics to define success metrics, evaluate tradeoffs, and guide decisions through experimentation.

Requirements

• 8+ years of product management experience, ideally in growth, platform, or consumer/SMB products.
• Proven track record owning complex product initiatives that span acquisition, engagement, and monetization.
• Experience operating in ambiguity and driving large, cross-functional efforts forward.
• Strong understanding of marketing concepts, acquisition channels, and go-to-market strategy.
• Ability to lead through influence rather than authority in a matrixed organization and align senior stakeholders.
• Deep customer empathy, particularly for SMBs and early-stage businesses.

Nice to have

• Experience with free-to-paid, marketplace, or product-led growth models.
• Background in financial technology, B2B software, or SMB-focused products.
• Familiarity with experimentation frameworks, lifecycle marketing, and personalization.

Culture & Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Eligibility for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
• Opportunity to shape how QuickBooks grows its customer base over the next several years.