Brand Media Buyer, Tv And Offline (Marketing)

TL;DR

Brand Media Buyer (Marketing): Drives new customer acquisition at scale through TV and OLV media buying with an accent on expanding brand awareness and delivering high-quality leads. Focus on full-funnel video strategies, negotiation with media partners, and real-time optimization to improve conversion outcomes.

Location: Boston, MA or Remote

Salary: $80,400 - $100,500 USD

Company

hirify.global empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online.

What you will do

• Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
• Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
• Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
• Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing.
• Conduct real-time optimizations across placements, creative variations, and flighting to improve conversion outcomes.
• Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building.
• Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms.
• Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Strong negotiation skills with experience managing large budgets and media partners.

Nice to have

• SaaS or subscription-based experience, ideally SMB audiences.
• Knowledge of incrementality testing and measurement models.
• Experience with ad verification, brand safety, and performance measurement tools.

Culture & Benefits

• Celebrates diversity and inclusion with programs and educational opportunities for employees.
• Offers opportunities to grow your career by learning different aspects of the business.
• Provides a generous paid time off policy and a competitive benefits package.
• Hybrid work model that combines remote work with access to office locations for collaboration and training.