Lead Data Analyst, Marketing Analytics (AI/LLM)

TL;DR

Lead Data Analyst, Marketing Analytics (AI/LLM): Optimizing hirify.global's growth engines and organic discovery by developing measurement frameworks for traditional search and AI-driven Large Language Model (LLM) discovery with an accent on advanced SEO, LLM analytics, and data-driven insights across the organic marketing funnel. Focus on analyzing hirify.global’s "Share of Voice" within AI discovery engines, designing incrementality tests, and driving strategic changes in organic growth strategy.

Location: Remote within 21 U.S. states. Physical offices are in Lisbon, Portugal; Toronto, Canada; and Palo Alto, USA.

Company

hirify.global Inc. connects businesses with global, AI-enabled talent across various contingent work types through its Marketplace and Lifted solutions, facilitating over $30 billion in transactions.

What you will do

• Create analytics frameworks and metrics for evaluating LLM and traditional organic search performance.
• Drive data-driven insights across the organic marketing funnel, including LLM, GEO, AIO, SEO, and customer engagement.
• Extract and analyze data using SQL, Python, and R to uncover customer journey insights from organic channels.
• Utilize Google Search Console and SEMRush/Ahrefs for deep-dives into keyword performance and site health.
• Analyze hirify.global’s "Share of Voice" within AI discovery engines by tracking citations and sentiment.
• Propose, design, and analyze incrementality tests using statistical tools to understand content and SEO impact.

Requirements

• Degree in Mathematics, Physics, Statistics, Economics, Computer Science, or a related field.
• Proven experience in marketing analytics with a background in organic search, segmentation, and technical SEO optimization.
• Strong SQL skills and proficiency in Python or R for manipulating large datasets.
• Deep experience with Google Search Console, SEO Clarity, Botify/Screaming Frog, and BI tools like Looker or Tableau.
• Well-versed in marketing testing and statistical methods to understand incremental impact.
• Must be able to work as a full-time employee in one of the 21 U.S. states where hirify.global hires.

Culture & Benefits

• Shape the future of work for a global, remote-first workforce.
• Culture built on trust, risk-taking, customer focus, and excellence.
• Comprehensive medical coverage for you and your family.
• Unlimited PTO and a 401(k) plan with matching.
• 12 weeks of paid parental leave and an Employee Stock Purchase Plan.
• Focus on personal and professional growth through development programs and mentorship.