App Store Optimization Specialist (Mobile Gaming)

TL;DR

App Store Optimization Specialist (Mobile Gaming): Developing and implementing effective ASO strategies to improve the visibility and download rates of existing games on the Apple App Store and Google Play with an accent on keyword optimization, A/B testing, and localization strategies. Focus on devising strategies for App Store ranking, analyzing performance metrics, and supporting new game launches.

Location: Onsite in Helsinki, Finland. Relocation support provided to Finland.

Company

hirify.global is a games company from Helsinki, Finland, known for games like Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars, focused on creating great games by empowering independent teams.

What you will do

• Devise and manage projects to improve App Store ranking and drive organic installs.
• Execute A/B testing to increase conversions, document results, and establish best practices.
• Contribute to keyword optimization strategies and create localization strategies for top markets.
• Monitor app store performance metrics and analyze data for improvement.
• Work with the UA team on Custom Product Pages & Custom Store Listings and support new game launches.

Requirements

• +3 years of experience in ASO management, preferably in the mobile gaming industry.
• Strong understanding of App Store Algorithms and experience with keyword optimization.
• Knowledge of data analysis and ability to create reports.
• Experience planning and conducting A/B testing.
• Proficiency with app store analytics and ASO platforms (e.g., AppRadar, AppTweak).
• Strong communication and collaboration skills.

Nice to have

• Established background in marketing, product, or product marketing.
• Extremely organized with solid project management skills.
• Excellent written and verbal communication and presentation skills.

Culture & Benefits

• Independent teams and trust are at the core of the culture.
• Competitive compensation and benefits, focused on employee well-being.
• Focus on impact over job titles, with no prefixes like Senior or Junior internally.
• Dedicated mobility team and partners provide comprehensive relocation support.
• Opportunity to work on games played by millions globally.