Senior ATL Marketing Manager (Marketing)

TL;DR

Senior ATL Marketing Manager (Marketing): Leading the planning, execution, and optimization of performance-driven ATL brand campaigns across various channels, with an accent on strategic budget management and advanced analytics. Focus on developing cutting-edge measurement frameworks and cultivating strong relationships with media partners.

Location: Hybrid in Madrid, Spain with working-from-home options.

Company

hirify.global is a listed public company in the automotive industry, building the best way to buy and sell cars across Europe.

What you will do

• Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels.
• Develop and implement cutting-edge measurement and attribution frameworks to maximize marketing effectiveness.
• Conduct in-depth analysis of campaign performance, integrating KPIs with core business data to identify growth opportunities.
• Oversee strategic budget management and allocation across channels for efficient customer acquisition and brand growth.
• Build and present compelling, data-backed business cases for brand initiatives.
• Lead negotiations for TV pricing and manage high-level relationships with agencies and media partners.

Requirements

• 5+ years of experience in managing and scaling complex online and offline marketing campaigns with a proven track record.
• Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel.
• Demonstrated leadership abilities with a keen attention to detail and a structured mindset.
• Extensive experience in managing agency and media supplier relationships at a senior level.
• Outstanding communication and presentation skills; fluency in English is essential.
• High motivation, adaptability, and a commitment to challenging the status status quo and driving innovation.

Nice to have

• Experience with SQL or BigQuery.
• Expertise in programmatic media buying and shaping creative strategy and direction.
• Fluency in an additional European language (German, Spanish, Swedish, or Portuguese).

Culture & Benefits

• Offer working-from-home options and flexible working hours to support work-life balance.
• Provide 30 days of vacation.
• Invest in personal and professional growth with a dedicated education budget for online courses, conferences, and training.
• Offer discounts on well-known brands and special offers on used cars.
• Be part of a listed public company and a truly international and diverse working environment.
• Provide free access to Headspace for mental well-being.

Hiring process

• Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.