CRM/Retention Manager

#vacancy #job #retention #CRM_retention

Vacancy: CRM/Retention Manager
Company: Incubator and business integrator in the field of performance marketing.
Location: remote
Format: full-time

☑️ Requirements:

- Experience as a CRM/Retention Manager in iGaming 🎰
- Experience in setting up CRM systems.
- Experience in building a complete Customer Journey Map, trigger chains and email funnels.
- Skills in managing CRM campaigns across all communication channels.
- Experience in developing and managing loyalty and VIP programmes.
- Confident use of analytical tools: Tableau, Power BI.
- Deep understanding of key KPIs: LTV, ARPU, Churn, retention, CTR.
- Experience in building analytics and reporting systems for CRM campaigns.
- Skills in user segmentation and lifecycle management.
- Creativity and ability to create interesting and relevant content.
- Experience in managing email deliverability.
- English language proficiency at B1 level.

🛠 Responsibilities:

- Setting up and managing the CRM system.
- Developing and optimising the CRM strategy in line with business objectives.
- Developing communication strategies, user retention and return strategies.
- Developing VIP and loyalty programmes.
- Planning, launching and optimising multi-channel CRM campaigns (email, SMS, push notifications, in-game messages, etc.).
- Setting up automated flows, triggers, and user journeys.
- User segmentation.
- Collecting and analysing CRM campaign results.
- Tracking and optimising KPIs: LTV, ARPPU, Retention, Churn.
- Conducting A/B tests to improve efficiency.
- Analysing competitors and user bases for relevant offers.

📩Interested? Send us your CV and let's discuss it.