Brand Marketing Specialist (GameDev)

TL;DR

Brand Marketing Specialist (GameDev): Engaging in local marketing for games and IP products, promoting brand awareness, and acquiring users by planning and implementing online and offline marketing campaigns in respective regions. Focus on planning and executing marketing campaigns according to local user characteristics, expanding cross-industry collaboration opportunities, and conducting market surveys.

Location: Remote. Candidates must have native-level Indonesian language proficiency and focus on local marketing strategies in Indonesia.

Company

hirify.global is a global product company committed to providing immersive virtual world experiences and popular games including Genshin Impact and Honkai: Star Rail.

What you will do

• Engage in local marketing for games and IP products, promoting brand awareness and acquiring users through online and offline campaigns.
• Plan, execute, and monitor marketing campaigns tailored to product and local user characteristics.
• Expand and explore new cross-industry collaboration opportunities with partners and vendors in the local market.
• Conduct user and competitor surveys in the respective locality to reflect market trends.

Requirements

• 5+ years of working experience in local game marketing strategies and familiarity with local game distribution.
• Native-level Indonesian and business proficient English.
• Great communication and team management skills.
• Self-driven and willing to take initiative.
• Loves to play video games.

Nice to have

• Enthusiasm in anime.

Culture & Benefits

• Committed to providing immersive virtual world experiences.
• Fosters an enthusiastic and inclusive global community.
• Explores cutting-edge game development technologies.
• Equal opportunity employer valuing diverse backgrounds.