Internship: Social Media Management (Game Marketing)

TL;DR

Internship: Social Media Management (Game Marketing): Supporting day-to-day social media and community marketing efforts for free-to-play MMO titles with an accent on content planning, creation, and scheduling across platforms. Focus on translating in-game events into engaging social storytelling, monitoring community sentiment, and tracking performance metrics to improve campaigns.

Location: Fully remote within Germany or working from our office in Hamburg-Altona

Salary: 2420 € gross per month

Company

hirify.global is a product company known for successful strategy titles and data-driven game development, self-publishing games in-house.

What you will do

• Support collaboration with Product, Design, CRM, and external stakeholders.
• Plan, create, and schedule social media content across platforms like Instagram, TikTok, Facebook, and Discord.
• Help develop channel-appropriate copy, creatives, and short-form content aligned with brand voice and campaign goals.
• Coordinate with game teams to translate in-game events, updates, and promotions into engaging social storytelling.
• Monitor comments, messages, and community sentiment and help ensure timely, brand-safe communication.
• Track performance metrics (reach, engagement, CTR, follower growth) and help derive learnings to improve content.

Requirements

• You are an enrolled student at a German university in a relevant field such as marketing, communications, media, or business.
• Strong interest in games, especially free-to-play titles, live events, and online communities.
• Confident writing skills and a feel for tone of voice (humorous, clear, community-friendly).
• Organized, reliable, and proactive, able to manage multiple tasks and deadlines.
• Creative mindset with an eye for visuals and short-form formats.
• Very good written and spoken English.

Nice to have

• Basic Canva & HTML5 skills.
• Comfortable working with basic analytics and reporting (e.g., platform insights, Excel/Google Sheets).

Culture & Benefits

• A paid, full-time internship for up to 6 months with the option to continue as a Working Student afterwards.
• Competitive compensation and a healthy work-life balance.
• Direct mentorship and close collaboration with experienced Product, CRM, and Marketing professionals.
• A learning-focused environment with real responsibility and exposure to live games and campaigns.
• Flat hierarchies, agile ways of working, and room to grow professionally.
• Join the Empire Family Team working on MMO pioneer games with more than 200 million registered players worldwide.