Business Analyst

TL;DR

Business Analyst: Driving operational excellence within go-to-market processes and systems, specializing in the Lead-to-Opportunity lifecycle with an accent on lead ingestion, scoring, routing, and conversion optimization. Focus on mapping current process flows, identifying "leaky bucket" gaps, and defining clear requirements for system enhancements.

Location: Lisbon, Portugal (Hybrid)

Company

hirify.global is a large-scale technology company on a mission to help build a better Internet by powering millions of websites with security and performance solutions.

What you will do

• Serve as the primary operational partner for Business Development Representative (BDR) leadership and Marketing Operations, capturing their lead handling and campaign tracking requirements.
• Support stakeholders and leadership in making informed decisions about system changes by analyzing options and outlining pros and cons.
• Maintain the project backlog for the Lead to Opportunity domain, ensuring user stories are clear, prioritized, and ready for development.
• Map out current process flows for lead ingestion, scoring, routing, and conversion, identifying gaps and proposing efficient solutions.
• Define requirements by writing clear user stories for system enhancements impacting the top of the funnel (e.g., Salesforce lead objects, Sales Engagement platforms).
• Organize and support system demos and training for BDRs and validate lead routing logic and system triggers before deployment.

Requirements

• Proven experience as a Business Analyst or in Sales/Marketing Operations, with a focus on Lead-to-Opportunity, Demand Gen, or BDR processes.
• Solid understanding of Salesforce and related sales technologies, comfortable navigating lead conversion paths and basic routing logic.
• Strong analytical skills to capture process flows, identify inefficiencies, and document detailed requirements.
• Excellent verbal and written communication skills to explain system concepts to non-technical stakeholders and business needs to technical teams.
• Work in Lisbon, Portugal, with a hybrid setup.

Nice to have

• Experience with Agile/Scrum methodologies.
• Familiarity with high-growth SaaS environments.
• Familiarity with Sales Engagement Platforms (e.g., Gong, Outreach, SalesLoft).
• Exposure to Marketing Automation platforms (e.g., Marketo, HubSpot) and how they integrate with CRMs.
• Experience with Lead Routing tools (e.g., LeanData).

Culture & Benefits

• Part of a mission-driven company dedicated to building a better, free, and open Internet (Project Galileo, Athenian Project, 1.1.1.1).
• Commitment to building a diverse and inclusive team, providing equal employment opportunity for all.
• Support for individuals committed to developing themselves and learning new skills.
• Provides reasonable accommodations to qualified individuals with disabilities for job application.