6 дней назад
CRM Manager (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Manager (iGaming): Developing and optimizing automated CRM journeys, player segmentation, and personalized communications across the full player lifecycle with an accent on retention, reactivation, bonus mechanics, and multi-channel campaigns. Focus on analyzing LTV, NGR, retention, bonus cost, and ROI while running A/B tests and making data-driven growth decisions.
Location: Fully remote, with candidates based in Serbia, Cyprus, Poland, Georgia, Ukraine, or Armenia
Company
Develops a dynamic iGaming product focused on player engagement, retention, lifetime value, and campaign ROI.
What you will do
- Develop, launch, and optimize automated and triggered CRM journeys, including welcome, retention, reactivation, and churn-prevention flows.
- Segment players by behavior, activity, deposit history, and lifecycle stage.
- Launch communications through email, SMS, push notifications, and in-app channels.
- Develop bonus offers and promotional mechanics.
- Run A/B tests, analyze campaign performance, and identify growth opportunities.
- Prepare CRM reports and analyze conversion to deposit, retention, LTV, bonus cost, NGR, and ROI.
Requirements
- 1–2+ years of experience in CRM or retention within iGaming.
- Middle level or above, with the ability to independently launch, manage, and analyze CRM campaigns.
- Strong understanding of LTV, NGR, retention rate, bonus cost, and ROI.
- Experience working with player segments and understanding the full player lifecycle.
- Experience building automated CRM journeys and triggered communications.
- Strong analytical thinking and the ability to make data-driven decisions.
Nice to have
- Experience with GR8.
Culture & Benefits
- Fully remote work arrangement.
- Work on an iGaming product with a focus on player lifecycle growth and retention.
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