Lead Data Analyst (Growth Marketing)

TL;DR

Lead Data Analyst (Growth Marketing): Leading and developing a team of data analysts to deliver high-quality, actionable insights for customer acquisition and retention with an accent on optimizing CAC, payback, and ROI across marketing channels. Focus on challenging existing measurement approaches, implementing advanced analytics frameworks, and translating complex business questions into clear analytics roadmaps.

Location: Hybrid, based in Paris (France)

Company

hirify.global is building Europe’s leading finance workspace for SMEs, offering business-class tools like invoicing, spend management, and pre-accounting with 24/7 support.

What you will do

• Manage, coach, and develop a team of approximately 7 data analysts.
• Produce analyses on acquisition, funnels, monetization, and retention to optimize CAC, payback, and ROI.
• Act as the primary data partner for Marketing, Sales, Finance, and FP&A, aligning teams on performance definitions.
• Challenge existing measurement approaches and implement frameworks to improve insight quality.
• Translate complex business questions into clear analytics roadmaps and coordinate with Analytics Engineering on data models.
• Influence and coordinate with Analytics Engineers and GPS Growth Analysts to align priorities and ensure consistent measurement.

Requirements

• Strong experience in Marketing Analytics (acquisition, SEO/SEA, funnels, retention) within a tech scale-up or B2C environment managing significant budgets.
• Proven track record of managing and coaching analytics teams, including senior profiles.
• Excellent communication and influencing skills with senior stakeholders across Marketing, Sales, and Finance.
• Strong business acumen combined with solid technical foundations (SQL, data modeling/dbt, visualization tools).
• Ambitious, pragmatic, and adaptable mindset, ready to challenge the status quo.
• Work format: Hybrid, based in Paris.
• English: B2 required.

Nice to have

• Encourage experimentation, including the use of AI/LLMs to unlock productivity and new ways of analyzing marketing performance.

Culture & Benefits

• Inclusive work environment with a strong focus on diversity (55% international, 44% women, 20% parents).
• Competitive salary package, meal vouchers, and public transportation reimbursement.
• Comprehensive health insurance and employee well-being initiatives (Moka Care, sports/wellness offers).
• Progressive disability and parenthood policy with childcare benefits.
• Opportunities for dynamic career growth and monthly team events.

Hiring process

• Interviews with your Talent Acquisition Manager and future managers.
• A remote or live exercise to demonstrate your skills.
• The process typically lasts 20 working days, with offers usually within 48 hours.