Creative Producer (Performance Marketing)

TL;DR

Creative Producer (Performance Marketing): Developing and optimizing creative strategies for a mobile fitness application with an accent on user acquisition, analytical data, and social media trends. Focus on creating engaging advertisements for Meta and Google, collaborating with product and UA teams, and driving performance goals.

Company

hirify.global develops mobile applications, including the fitness app FitMe, designed to offer short, easy-to-follow workout routines.

What you will do

• Develop creative strategies and concepts to promote the FitMe mobile application.
• Collaborate with Product and User Acquisition teams to identify key features and boost performance.
• Optimize creatives based on analytical data and user feedback.
• Conduct competitor research and analyze market best practices.
• Create advertisements for Meta, Google, and other networks.
• Organize brainstorming sessions and write briefs for User-Generated Content (UGC).

Requirements

• Minimum 1 year of experience as a creative producer in performance marketing, preferably in the healthy lifestyle, nutrition, or fitness field.
• English proficiency at B2 level or higher.
• Data-driven approach with a deep understanding of target audience needs.
• Ability to create and implement performing creative strategies.
• Experience with analytics and optimization of creatives.
• Excellent communication, organizational skills, and independence in driving processes.