Creative Producer

About the Role

We’re looking for a Senior Creative Strategist to lead the strategic direction and pre-production of our Royal

Match project.

Royal Match is one of the biggest Match-3 titles in mobile gaming, and this role is built for someone who can

own the creative thinking behind a high-volume performance creative pipeline of 50 concepts per week.

You’ll own the research, ideation, concept development, and production-ready briefs behind the ads the team

ships. You’ll work ahead of production, maintaining a strong bank of approved creative directions so artists,

animators, and production teams always have clear concepts to execute.

You’ll collaborate closely with Creative, Animation, Operations, Tech Art/FDE, and the client-facing team to

translate client direction, market insights, and performance signals into creative concepts built to win.

Key Responsibilities

• Creative Strategy & Ideation
• Own the creative strategy for Royal Match, including research, ideation, concept direction, briefs, testing priorities, and performance learnings.
• Develop a deep understanding of Royal Match’s gameplay, visual language, audience motivations, competitor landscape, ad patterns, and performance drivers.
• Run continuous ideation for new concepts and variations, staying ahead of the production cycle and supporting a pipeline of approximately 50 concepts per week.
• Build and maintain a scalable ideation bank — a library of ready-to-brief concepts that keeps production moving without bottlenecks.

Briefs & Pre-Production

• Write clear, production-ready briefs for every concept, including the core idea, hook, gameplay or narrative structure, reference direction, user motivation, and iteration logic.
• Ensure every concept entering production has a clear strategic purpose, performance hypothesis, and creative direction.
• Define iteration plans before production starts, so each concept can scale into meaningful variations within production capacity.

Research & Performance Insights

• Conduct ongoing market research across Royal Match, the Match-3 and puzzle category, competitor ads, and mobile gaming creative trends.
• Track winning patterns, hooks, formats, emotional triggers, fake gameplay structures, challenge formats, and player motivation angles.
• Translate research, trend insights, and performance learnings into concrete concepts, variations, and creative recommendations.
• Evaluate concepts based on performance potential, data signals, audience relevance, and strategic fit — not subjective taste.

Cross-Team Collaboration

• Work closely with Creative, Animation, Operations, Tech Art/FDE, and client-facing stakeholders to align strategy, feasibility, quality, and client expectations.
• Partner with production teams to ensure concepts are strong, executable, on-brand, and aligned with delivery timelines.
• Identify repeated creative or production blockers and turn them into clear recommendations for process, tooling, or pipeline improvements.

Qualifications

• 5–7 years of proven experience in creative strategy, user acquisition, or performance marketing within mobile gaming.
• Deep knowledge of mobile gaming ad creative, with strong understanding of Match-3, puzzle, casual, or performance-driven game genres.
• Proven ability to ideate, evaluate, and brief creative concepts at scale — ideally for high-volume pipelines producing dozens of concepts per week.
• Strong understanding of what drives performance in mobile game ads, including hooks, gameplay loops, fake gameplay, challenge-based ads, character-driven concepts, and player motivation frameworks.
• Experience translating performance data, market research, and client feedback into actionable creative concepts and testing plans.
• Excellent English communication skills — you’ll write briefs, present ideas, and collaborate with global teams.
• Strong collaboration skills across Creative, Tech Art, Operations, and client-facing stakeholders.
• A confident, self-sufficient thinker and doer who can manage multiple priorities, take ownership, and turn ambiguity into structured creative direction.

Nice to Have

• Experience working specifically on puzzle, Match-3, casual, or hybrid-casual games.
• Familiarity with Royal Match, its gameplay, visual style, creative patterns, audience, and competitive landscape.
• Experience working with creative intelligence tools, ad libraries, performance dashboards, or market research platforms.
• Experience working with creative AI tools and AI-driven innovation.
• Experience building creative testing roadmaps, ideation banks, post-test learning documents, or scalable briefing systems.

What Success Looks Like

• The Royal Match project consistently has a strong bank of approved, ready-to-brief creative directions.
• Artists and animators are never blocked by lack of concept direction.
• Every concept entering production has a clear strategic rationale, performance hypothesis, and iterationlogic.
• The team consistently delivers around 50 strong creative concepts per week while maintaining quality,clarity, and strategic consistency.
• Creative learnings from performance are continuously translated into stronger future concepts.