обновлено 3 дня назад
Creative Producer (Mobile App User Acquisition)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Producer (Mobile App User Acquisition) (Performance Marketing/Mobile Apps): Producing and optimizing video and static creatives for paid user acquisition across mobile app campaigns with an accent on Meta performance, creative testing, and data-driven iteration. Focus on building the creative pipeline, translating CTR, IPM, ROAS, and retention insights into concepts, and managing high-volume production under tight deadlines.
Location: Remote worldwide; Kyiv is available as a corporate hub
Company
develops mobile applications in the Health & Wellness, Utilities, and Music categories, with more than 1 billion downloads worldwide.
What you will do
- Own the end-to-end production of video and static performance creatives for paid user acquisition, primarily on Meta.
- Build and manage the creative pipeline from ideation and briefing through production, launch, and iteration.
- Work with the user acquisition team to turn performance data into creative concepts, hooks, and testing hypotheses.
- Plan weekly creative output and deliver high volumes of creative variations without compromising quality.
- Manage internal designers and support the sourcing and onboarding of freelance creative talent.
- Track CTR, IPM, ROAS, hook rate, and hold rate while driving A/B tests and maintaining creative libraries and briefing templates.
Requirements
- 3+ years of experience as a Creative Producer, Creative Strategist, or Creative Marketing Manager for subscription web funnels or apps.
- Proven experience producing high-performing user acquisition creatives for Meta.
- Strong understanding of performance creative principles, including hooks, retention, calls to action, and platform-native best practices.
- Excellent project management, briefing, feedback, and data analysis skills.
- English at Intermediate (B1) level.
- Self-driven approach and comfort working in zero-to-one and ambiguous environments.
Nice to have
- Experience hiring and managing freelance creative networks covering motion graphics, UGC, and voice-over.
- Experience in the Health & Wellness niche or with creative testing frameworks and reporting.
- Experience with AppLovin, TikTok, or Snapchat.
- Hands-on experience with After Effects, Premiere Pro, or CapCut.
Culture & Benefits
- Remote-first culture with a flexible schedule and the option to work remotely worldwide or from a corporate hub.
- 100% coworking compensation in Ukraine outside Kyiv, 50% worldwide, and free lunches at corporate hubs.
- Public holidays based on Ukrainian or Polish calendars, or 12 holidays per year for employees elsewhere.
- 100% sick leave compensation, partial medical insurance, sports and therapy support.
- Equipment support, 70% coverage of professional development courses, and full coverage of corporate English courses.
- 18 working days of paid vacation, 3 personal days annually, and corporate events across hubs.
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