8 дней назад
Creative Lead, APAC (Mobile Gaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Lead, APAC (Mobile Gaming): Leading culturally localized creative production for mobile user acquisition and marketing campaigns across South Korea, Japan, and China with an accent on performance marketing, creative testing, and design operations. Focus on managing designers and agencies, translating campaign KPIs and A/B test results into optimizations, and producing compliant, high-performing creative assets.
Location: Remote, Seoul, South Korea
Company
operates a mobile gaming and marketing product with a focus on user acquisition and engagement.
What you will do
- Lead a team of artists and manage external agencies supporting APAC user acquisition, engagement, PR, events, and social media initiatives.
- Oversee strategy, planning, creative testing, research, daily operations, and compliance for APAC design projects.
- Build design processes and infrastructure that improve creative output and promote data-driven decision-making.
- Collaborate with User Acquisition, live operations, marketing, and other stakeholders to establish benchmarks and deliver assets on schedule.
- Analyze creative performance across acquisition and marketing channels to guide strategy and optimize campaigns.
- Ensure high-quality, culturally localized, consistently formatted, legally compliant creative output.
Requirements
- At least 5 years of advertising experience, including leadership of multidisciplinary designers with a performance-driven approach.
- Proficiency with design tools such as Adobe Creative Suite for video editing, motion graphics, and graphic design.
- Ability to translate campaign KPIs and A/B test results into creative optimizations.
- Experience collaborating with technical and business teams and managing multiple projects and deadlines.
- Strong presentation, communication, prioritization, and relationship-building skills.
- Professional working proficiency in English is required.
Nice to have
- Mobile advertising or gaming industry experience.
- Education or equivalent experience in art, design, or digital media.
- Experience developing designers through training and mentorship.
Culture & Benefits
- Work remotely within the APAC organization.
- Collaborate with the global Marketing Department, Creative Director, User Acquisition team, live operations team, and other business partners.
- Work across South Korean, Japanese, and Chinese markets and integrate local cultural and social trends into creative strategy.
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