Product & Marketing Analyst

TL;DR

Product & Marketing Analyst: Engaging with product managers and marketers to shape analytics strategy, build dashboards, and run A/B tests with an accent on uncovering insights to improve product and marketing performance. Focus on designing experiments, statistical analysis, and ensuring data quality for data-driven decision-making.

Location: Remote

Company

hirify.global develops mobile applications, with Dancebit being an app focused on turning exercise into a dance party with dance workouts.

What you will do

• Engage with key stakeholders to identify needs and shape the analytics strategy.
• Prioritize tasks balancing urgent requests with long-term strategic initiatives.
• Build and maintain dashboards, reports, and key metrics.
• Design, run, and analyze A/B tests to validate hypotheses and measure product changes.
• Collect requirements and maintain event logging templates for accurate tracking.
• Ensure data quality, uncover insights, and provide actionable recommendations for product and marketing performance.

Requirements

• 2+ years of experience in a similar analytics role.
• Advanced SQL proficiency for querying and analyzing large datasets.
• Strong Python skills (pandas, data visualization, statistics) for data manipulation and analysis.
• Solid understanding of statistics, including experiment design and statistical tests.
• Hands-on experience with BI tools such as Tableau or Power BI.
• Ability to communicate insights effectively by presenting analysis results clearly.

Nice to have

• Experience in full-cycle product analytics, owning both product and marketing analytics.
• Experience with subscription monetization products (metrics, retention, churn analysis).
• Basic knowledge of Data Science (machine learning concepts, predictive modeling).