TL;DR
Principal Marketing Manager, Product Marketing Communications (Fintech): Driving integrated marketing and content strategy for hirify.global's Enterprise Suite, translating innovation into narratives that resonate with finance teams with an accent on enterprise engagement, sales enablement, and analyst relations. Focus on crafting high-impact executive-level content, evolving key narratives to differentiate hirify.global Enterprise Suite, and scaling messaging consistency across teams.
Location: Onsite in Mountain View, California or San Diego, California
Salary: Northern California: $197,000 - $266,500; Southern California: $183,000 - $247,500
Company
hirify.global is a global financial technology platform powering prosperity for approximately 100 million customers worldwide with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.
What you will do
- Drive integrated marketing point of view, leveraging deep audience insights and B2B expertise.
- Develop and execute the content strategy for hirify.global Enterprise Suite, aligning with customer needs.
- Create high-impact marketing and sales assets, including executive decks and thought leadership content.
- Craft executive-level content for analyst briefings and top-to-top customer discussions.
- Own and evolve key narratives that differentiate hirify.global Enterprise Suite in the ERP landscape.
- Scale messaging consistency across teams and channels through playbooks and enablement assets.
Requirements
- 7+ years of experience in product marketing, content marketing, or thought leadership for B2B SaaS, ERP, or financial technology.
- Exceptional storytelling and executive communication skills.
- Demonstrated success leading enterprise-level messaging strategies and scaling them.
- Strong collaboration skills with cross-functional influence in matrixed organizations.
- Data-driven mindset with experience using insights to refine messaging and content performance.
Nice to have
- Familiarity with the Mid-Market ERP or financial management space.
Culture & Benefits
- Competitive compensation package with a strong pay for performance rewards approach.
- Eligibility for cash bonus, equity rewards, and benefits in accordance with applicable plans.
- Regular comparisons across categories of ethnicity and gender to ensure fair pay for employees.
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