Product Marketing Manager, Content & Brand (Fintech)

TL;DR

Product Marketing Manager, Content & Brand (Fintech): Owning and scaling the product content engine for a modern accounting platform with an accent on telling the product story in creative, engaging ways that educate buyers, shorten sales cycles, and reinforce market perceptions. Focus on creating compelling content across diverse formats, driving strategic messaging initiatives, and optimizing content performance based on data and buyer feedback.

Location: San Francisco or New York (Onsite 5 days a week)

Company

hirify.global is building a modern accounting platform with AI functionality, Ember AI, for enterprise finance, combining the power of NetSuite with the ease of QuickBooks.

What you will do

• Own the product content strategy and calendar, publishing 4-5 high-quality pieces per month across multiple formats.
• Create compelling content including product education, customer stories, how-to guides, webinars, video tutorials, ebooks, and white papers.
• Drive strategic messaging initiatives by publishing frameworks and lead magnets that reinforce core market perceptions.
• Develop verticalized and industry-specific messaging as the company scales into areas like SaaS/AI, Healthcare, and Fintech.
• Experiment with new content formats and distribution channels, using data and buyer feedback to refine strategies.

Requirements

• Creative storyteller who can make technical product features compelling and accessible.
• Strong writer with the ability to adapt tone and format to different audiences and content types.
• Strategic thinker who can connect content to business outcomes like shorter sales cycles and higher conversion rates.
• Self-starter who is comfortable owning a content calendar end-to-end, from ideation to publishing.
• Data-informed with instincts for what will resonate with finance and accounting audiences.

Nice to have

• Experience in B2B SaaS, fintech, or enterprise software.
• Background creating content for technical or complex products (ERP, accounting, finance tools).
• Comfortable on video for product demos, tutorials, or educational content.
• Experience with content-led growth or product-led growth strategies.
• Familiarity with verticalized messaging for different industries or company sizes.
• Experience with Notion.

Culture & Benefits

• Join a small, high-impact team that moves fast, thinks creatively, and cares deeply about doing great work.
• Enjoy the freedom to experiment and the support to grow.
• Opportunity to make a real impact on how businesses understand and manage their financial data.