Product Marketing Manager (Edtech)

TL;DR

Product Marketing Manager (Edtech): Develop and execute marketing strategy for an education solution, focusing on brand positioning, multi-channel campaigns, and customer acquisition. Focus on leveraging AI tools, data-driven decision-making, and identifying growth opportunities with educational partners in a fintech context.

Location: Onsite in Barcelona, Spain

Company

hirify.global is a privately-owned fintech providing innovative, flexible payment technologies, currently expanding throughout southern Europe and Latin America, and highly rated by businesses and consumers.

What you will do

• Develop and execute the marketing strategy for eduQa, targeting students, families, and institutions.
• Build awareness and trust through brand positioning and storytelling.
• Design and run multi-channel campaigns (digital, social, partnerships) with constrained budgets.
• Identify growth opportunities with educational partners and implement co-marketing initiatives.
• Work closely with product and sales teams to optimize pricing models, messaging, and customer acquisition strategies.
• Apply AI-first tools and data-driven decision-making to enhance campaign effectiveness.

Requirements

• 8–10+ years of marketing experience, preferably in fintech, edtech, SaaS, or startups.
• Proven ability to create integrated marketing campaigns that drive measurable growth.
• Experience in partner marketing and building B2B2C go-to-market strategies.
• Expertise in digital marketing channels and growth hacking methodologies.
• Proficiency with Figma and strong creative problem-solving skills.
• Strong communication skills in English and native level of Spanish.

Nice to have

• Experience in financial services or education technology.
• Exposure to mission-driven products with a social impact component.
• Prior success in market expansion strategies (local or international).

Culture & Benefits

• Secure and reliable workplace with freedom and trust.
• Fellowship and supportive culture fostering a sense of belonging.
• Challenging projects to push skills and knowledge.
• Unique office environment in Barcelona.
• 23 vacation days + 2 days of free disposal per year.
• Professional development workshops or seminars.
• Flexible compensation plan for transportation, restaurants, and kindergarten.
• Health insurance discounts, urban mobility by using your own bike, and free access to healthy fruits.
• Comprehensive Wellness Program covering occupational, physical, financial, emotional, social, and environmental consciousness.