Staff Marketing Manager, SEO and Web

TL;DR

Staff Marketing Manager (SEO): Developing and executing integrated web and SEO strategies to drive organic growth, user engagement, and conversion with an accent on owning critical projects and optimizing web presence. Focus on technical SEO, site health, CRO, and analytics to shape future strategy for hirify.global's core brand properties.

Location: Mountain View, California; San Diego, California

Salary: Northern California: $158,000 - $213,500; Southern California: $150,500 - $203,500

Company

hirify.global is the global financial technology platform that powers prosperity for people and communities with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Develop and execute integrated web and SEO strategies for hirify.global's core brand properties.
• Drive organic search and content strategy, including keyword research and competitive analysis.
• Lead major web development projects and manage website content and optimization.
• Lead technical SEO and GEO audits, partnering with engineering for enhancements.
• Develop A/B testing and personalization roadmaps for conversion rate optimization.
• Define and manage KPIs for web and SEO initiatives, delivering data-driven recommendations.
• Act as a subject matter expert and build partnerships across marketing, design, and engineering teams.

Requirements

• 10+ years in digital marketing, with at least 7 years in SEO and website management for large-scale websites.
• Proven track record in developing and executing successful SEO strategies.
• Experience managing website content and projects through a CMS (e.g., WordPress, Adobe Experience Manager).
• Proficiency with HTML, CSS, and basic JavaScript for troubleshooting.
• Strong analytical skills with experience in core SEO and web analytics tools (e.g., Google/Adobe Analytics, GSC, SEMrush, Ahrefs), and CRO principles.
• Demonstrated ability to utilize AI-powered tools.
• Exceptional communication and project management skills.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits.
• Focus on driving fair pay through regular comparisons across ethnicity and gender.