Brand & Content Lead (AI)

TL;DR

Brand & Content Lead (AI): Defining Highlight's brand voice, positioning, and narrative, and translating it into a consistent content engine across social, email, web, and creator partnerships. Focus on crafting compelling narratives for product launches, building credibility with knowledge workers, and establishing creator-led growth.

Location: Must be based in or willing to relocate to NYC or SF. This is an on-site role, requiring five days a week in our office with a 100% in-office culture.

Salary: $75,000 – $150,000

Company

hirify.global is a small, senior team building an intelligent operating system that captures team context, surfaces important information, and handles busywork for knowledge workers, backed by General Catalyst, Valor, SV Angel, and Conviction.

What you will do

• Define Highlight's brand voice, positioning, and narrative across all customer touchpoints.
• Create compelling narratives and campaigns for product launches and company milestones.
• Own and execute content strategy across social media, short-form video, blog, and newsletters.
• Lead LinkedIn presence for the company and executives, publishing thoughtful posts and POVs.
• Build creator-led growth from zero and manage influencer relationships to amplify the story.
• Develop and maintain a consistent content cadence to grow audience and engagement.

Requirements

• 5+ years of experience in content, brand, or storytelling roles, preferably in a startup or high-velocity tech environment.
• A strong portfolio of writing, including founder posts, brand POV, product storytelling, and campaigns.
• Proven ability to build and maintain a consistent brand voice across multiple channels.
• Strong instincts for distribution on social and content platforms, understanding what performs.
• Experience running launches or integrated campaigns end-to-end.
• Ability to translate technical and product nuances into simple, credible messaging.
• Must be based in or willing to relocate to NYC or SF.
• Excellent communication skills and a collaborative mindset.

Culture & Benefits

• Competitive salary and generous equity package.
• Health, dental, and vision insurance.
• Flexible PTO and parental leave.
• Paid team lunches during the week.
• Relocation package available.
• Budget authority for creators and paid amplification.
• Direct access to leadership and engineering.