Manager of Product Marketing

TL;DR

Manager of Product Marketing: Driving go-to-market strategies and product launches for digital product companies, with an accent on positioning, messaging, and market insights. Focus on orchestrating GTM engine, shaping category perception, and enabling sales teams for commercial impact.

Location: This role is based in our offices in Toronto, Canada or the United Kingdom.

Company

hirify.global offers digital product companies a payment infrastructure as a Merchant of Record, backed by investors like KKR and FTV Capital, serving over 5000 software sellers globally.

What you will do

• Develop crisp, differentiated positioning, messaging, and narrative that lands product value with clarity and precision.
• Lead end-to-end Go-to-Market planning for major product and feature launches, driving adoption and commercial outcomes.
• Run ongoing market, customer, and competitive insight programs to inform GTM strategy and product roadmap.
• Equip Sales, BDRs, CS, and wider GTM teams with pitch decks, playbooks, and training that increase confidence and conversion.
• Partner with Revenue Marketing, Growth, and Brand to inform campaign strategy, targeting, and content themes.
• Define success metrics for launches and GTM programs, reporting on performance and delivering recommendations.
• Lead cross-functional initiatives that shape how hirify.global shows up in the market and mentor Product Marketing Managers to raise craft quality.

Requirements

• 4+ years in Product Marketing or related Go-to-Market roles within high-growth B2B SaaS.
• Experience running Go-to-Market motions, positioning work, and product launch programs.
• Strong storytelling ability and a portfolio of impactful PMM deliverables.
• Experience working with SQL (or willingness to deepen this skill) to analyse customer or product data.
• Comfort operating in ambiguous, fast-moving environments with multiple stakeholders.
• A balance of strategic thinking and tactical execution.

Culture & Benefits