Brand Marketing Specialist

TL;DR

Brand Marketing Specialist: Crafting and executing engaging digital content strategies across various social media channels with an accent on storytelling, technical communication, and performance analysis. Focus on driving engagement, managing paid ad campaigns for recruitment, and shaping the company's narrative to resonate with engineering and product audiences globally.

Location: Remote (Global)

Company

hirify.global is a product development company with a unique culture and a global team of professionals.

What you will do

• Drive engagement on LinkedIn, Instagram, and YouTube, and launch the company's TikTok presence.
• Manage paid ad campaigns for vacancy promotion, including targeting, A/B testing, and optimization.
• Create visual content using tools like Figma and CapCut without constant designer intervention.
• Write clear, witty, and zero-fluff content for various platforms including blog posts and landing pages.
• Shape the company's narrative by ghostwriting for experts and supporting product launches.
• Participate in offline industry events a couple of times a year, leveraging organizational and communication skills.

Requirements

• 2+ years of experience in Employer Branding, Digital Marketing, or SMM.
• English: C1+ proficiency required for clear, sharp, and error-free writing at a native level.
• Deep understanding of social media ecosystems, including LinkedIn algorithms and Instagram/TikTok trends.
• Ability to transform complex technical updates or brain dumps into engaging stories.
• Hands-on experience with design tools (e.g., Figma) for cover images/banners and video editing (e.g., CapCut).
• Ability to context switch and juggle communication requests, paid ad campaigns, and creative sprints.

Nice to have

• Experience with strategy ownership beyond just content posting, understanding the "why" behind actions.
• Background in the tech industry or communicating with technical audiences (B2E or B2B).
• Track record of managing campaigns on LinkedIn, Meta, or TikTok Ads.
• Experience managing tech communities or organizing events.

Culture & Benefits

• No bureaucracy: ability to test and ship good ideas quickly.
• Great culture: a team of mature professionals with no micromanagement.
• Remote and flexible schedule, allowing choice of most productive work time and place.
• Competitive compensation and opportunities for professional growth and development.
• Smart Expense policy for workstation setup, health improvement, and learning.
• Secure hardware and equipment of choice provided upon joining.
• 34 paid days off per year (24 vacation days + 10 national holidays).
• Regular online and offline gatherings for networking and fun.