TL;DR
Senior User Acquisition Performance Marketing Manager (Mobile Gaming): Lead strategy and execution of high-impact user acquisition campaigns across multiple performance platforms with an accent on data-driven optimization, creative campaign management, and maximizing ROAS. Focus on designing and optimizing complex campaign economies, A/B testing, and driving growth in competitive mobile gaming markets.
Location: Remote work from anywhere in the EU or relocation to Hamburg, Germany
Company
hirify.global is a Hamburg-based user acquisition partner specializing in rewarded advertising for mobile gaming companies and other industries, operating globally with a diverse team of 120+ employees.
What you will do
- Plan, execute, and optimize user acquisition campaigns on platforms like Meta, Google Ads, IronSource, Unity, and Liftoff.
- Analyze campaign data to maximize Return on Ad Spend (ROAS) and make data-driven decisions.
- Lead A/B testing initiatives to improve campaign performance.
- Track and report key performance metrics regularly.
- Build strong relationships with advertising partners and collaborate cross-functionally.
- Stay ahead of industry trends and implement innovative user acquisition strategies.
Requirements
- Must be fluent in English, German is a plus.
- Remote work limited to EU countries or willingness to relocate to Hamburg, Germany.
- 5+ years experience in performance marketing and user acquisition, preferably in mobile gaming.
- Proven expertise managing campaigns on Meta, Google Ads, TikTok, and SDK video networks in US and Tier 1 markets.
- Strong analytical and strategic skills with a data-driven mindset.
- Creative understanding of marketing to leverage high-performing campaigns.
Nice to have
- German language skills.
- Experience with rewarded advertising and mobile app engagement strategies.
Culture & Benefits
- Ambitious, entrepreneurial team with real ownership and open challenge culture.
- Top-ranking mobile apps with a drive to become number one.
- Learning and growth opportunities built into work.
- Perks including transport subsidy, learning budget, wellness and gym, workation, and team lunches.
- Flexible remote work policy within the EU and option to relocate to Hamburg.
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