Marketing Program Manager (Seo + Community)

TL;DR

Marketing Program Manager (SEO + Community): Establishing hirify.global's voice in organic channels by owning SEO/AEO strategy and community presence to reduce reliance on paid advertising. Focus on creating new programs, coordinating cross-functional teams, and directly influencing hirify.global's long-term growth trajectory in professional English learning across global markets.

Location: San Francisco, hybrid

Salary: $120,000-$160,000 USD

Company

hirify.global is transforming how the world learns English with a platform that connects millions of students across the globe with native English-speaking tutors.

What you will do

• Develop and execute hirify.global's SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC, LATAM, and Europe.
• Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans.
• Create content strategy centered on social proof, including user testimonials, tutor spotlights, and student success stories.
• Build community management frameworks for global platforms and local review sites with culturally relevant messaging.
• Manage SEO content agencies and coordinate with creative teams to produce high-quality, on-brand content at scale.
• Track, analyze, and report on SEO, social, and community performance metrics to measure impact and inform strategy iterations.

Requirements

• 5+ years of experience in SEO, content strategy, or digital marketing with proven track record of building and scaling organic channels.
• Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs.
• Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.).
• Experience developing and executing content strategies that drive measurable business results (traffic, engagement, conversion).
• Experience managing agencies, freelancers, or content teams to produce high-quality work at scale.
• Excellent written and verbal communication skills in English.

Nice to have

• Familiarity with international or APAC markets, particularly Japan and Korea.
• Familiarity with AI tools for content optimization and SEO research.
• Experience in language learning, education technology, or subscription businesses.
• Knowledge of video content strategy for YouTube, Instagram Reels, and TikTok.
• Background managing influencer content programs or creator partnerships.

Culture & Benefits

• Offers equity.