Product Marketing Manager (Digital Health)

TL;DR

Product Marketing Manager (Digital Health): Leading end-to-end go-to-market strategies and product launches for a digital health platform with an accent on translating product capabilities into compelling narratives and positioning. Focus on identifying effective marketing channels, validating marketing claims, and building scalable launch processes.

Location: Hybrid role, requiring 2 days per week on-site in New York, NY, USA or Princeton, NJ, USA

Salary: $133,000–$160,000

Company

hirify.global is a leading whole-person digital health platform on a mission to help people live better, longer, combining personalized medication with behavior science to build lasting habits.

What you will do

• Lead end-to-end go-to-market processes for new product launches.
• Translate product capabilities into clear, compelling marketing narratives and positioning.
• Collaborate with Product, Marketing, Research, and Legal teams to ensure aligned messaging.
• Identify and partner with channel owners for product launch campaign execution.
• Drive special projects related to claims development, research, framing, and validation.
• Help build scalable mechanisms and processes for product promotion.

Requirements

• 6+ years of experience in product marketing for consumer-facing (B2C) products.
• Experience with in-house marketing teams in tech or digital product space.
• Proven experience partnering with product teams and cross-functional stakeholders.
• Strong product sense to translate complex features into user-centered messaging.
• Adaptability and comfort with ambiguity in evolving environments.
• Strategic thinking, strong communication skills, and a collaborative mindset.

Culture & Benefits

• Huge ownership opportunity for marketing launches.
• Direct impact on product launches reaching millions.
• Cross-functional collaboration with diverse teams.
• Opportunity to build processes and grow career in a high-growth company.
• Comprehensive and generous total rewards package including performance-based bonus and stock awards.
• Healthcare, disability & retirement benefits, paid holidays, and leave.
• Various wellness programs.