Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Leading positioning, launch, and scaling of core peer-to-peer products, shaping how millions of customers send, receive, and manage money. Focus on translating customer and market insights into go-to-market strategies and driving measurable business impact.

Location: Remote. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area.

Salary: $113,600—$213,000 USD

Company

hirify.global builds technology to increase access to the global economy through brands like Cash App, Square, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Own positioning and messaging for core peer-to-peer products.
• Partner with Product and Design to influence roadmap and feature development.
• Lead go-to-market strategy and execution for launches and major iterations.
• Drive adoption and engagement in partnership with Growth, Lifecycle, and Cross-functional marketing teams.
• Partner with Customer Insights and Data Analytics to define success metrics and evaluate performance.
• Translate complex product capabilities into clear, compelling stories.

Requirements

• 5+ years in product marketing, ideally within consumer products, fintech, or network-effect businesses.
• Proven experience owning end-to-end product marketing, from early strategy and positioning, through launch and long-term retention.
• Experience partnering closely with Product, Design, Growth and Analytics to influence decisions.
• A customer-centric mindset, with the ability to translate customer insights and quantitative data into compelling narratives and go-to-market strategy.
• Demonstrated comfort with measurement and experimentation, including defining success metrics and evaluating performance.
• Excellent written and verbal communication skills with a track record of simplifying complex ideas for broad audiences.

Culture & Benefits

• Distributed team since day one, with a culture geared toward innovation, collaboration, and impact.
• Remote work opportunities tailored to ensure employees are creative, productive, and happy.
• Medical insurance, flexible time off, retirement savings plans, and modern family planning.
• Committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants.
• Uses automated AI tools to evaluate job applications for efficiency and consistency.