Lifecycle Marketing Lead (Fintech)

TL;DR

Lifecycle Marketing Lead (Fintech): Owning the end-to-end customer lifecycle from first app open to funded, active, and retained clients by enhancing onboarding, activation, retention, and engagement across investing and savings products. Focus on defining the full lifecycle strategy, optimizing KPIs, running CRM campaigns, and leading experimentation to drive long-term wealth building.

Location: Hybrid work environment based in Amsterdam, requiring 1-2 days at the office. Opportunity to work from abroad for 1 month every 12 months.

Company

hirify.global is committed to making investing accessible and affordable for everyone through its intuitive app, focusing on expanding from investing to investing + saving products.

What you will do

• Own the full end-to-end lifecycle strategy, defining user progression from first app open to retained customers.
• Be accountable for funding rate, onboarding drop-off, activation, and retention KPIs, turning insights into clear actions.
• Plan, launch, and continuously optimize lifecycle campaigns across email, push, in-app, and other owned channels.
• Lead experimentation by defining tests, hypotheses, and measuring success to inform decisions.
• Build smart segmentation and personalization to target users effectively based on behavior and lifecycle stage.
• Align CRM initiatives with paid acquisition, performance marketing, and brand campaigns for a consistent customer journey.

Requirements

• 5+ years of experience in lifecycle marketing / CRM for an app product.
• Proven ownership of activation and retention KPIs in a digital product or platform.
• Strong strategic thinking with hands-on experience using CRM tools like Leanplum or Braze.
• Strong analytical skills, comfortable working with funnel metrics and behavioral data.
• Experience working closely with Product and Data teams.
• Clear communicator able to translate complex products into simple user value.

Nice to have

• Experience leading a small team.
• Familiarity with investing, saving, or personal finance.
• Hands-on experience with complex onboarding flows or KYC-driven funnels.
• Dutch language skills are a plus.

Culture & Benefits

• International hybrid work environment (1-2 days at the office).
• Company pension plan, working from home allowance, and mobility benefit.
• Gym membership contribution via Urban Sports and a learning budget with full access to a development platform.
• A1 Dutch language course for you (and your partner).
• Delicious lunches at the office and regular team gatherings/company events.
• Take care of mental and emotional well-being with unlimited appointments with psychologists or coaches.