Senior Website Analyst (E-Commerce Management)

TL;DR

Senior Website Analyst (E-Commerce Management): Analyzing the customer journey in the online shop to identify growth levers from data with an accent on KPIs definition. Focus on providing actionable insights, supporting A/B tests, and ensuring precise tracking in a post-cookie era.

Location: Hybrid working model with Home office option in Karlsruhe, Germany.

Company

hirify.global is the leading European digitalization partner for small and medium-sized businesses (SMB).

What you will do

• Responsible for the holistic analysis of the customer journey in the online shop and define the KPIs.
• Provide "actionable insights," identify friction points in the funnel.
• Support Conversion Rate Optimization (CRO) team and evaluate their impact on CLV.
• Ensure precise tracking (client- & server-side) and maintain the highest data quality.
• Prepare complex analyses for management to serve as a well-founded basis for decision-making.

Requirements

• 5+ years of experience in Web Analytics or Digital Analytics, ideally in a high-traffic e-commerce environment or with a SaaS provider.
• Familiar with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is a standard.
• Experience with BI tools (e.g., Tableau, Looker).
• Understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• Ability to communicate complex issues precisely and convincingly in both German and English.

Culture & Benefits

• Hybrid working model with Home office option.
• Flexible working hours through trust-based working hours.
• Subsidized canteen and various free drinks at some locations.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Numerous training and development opportunities.