CRM Lifecycle Manager

TL;DR

CRM Lifecycle Manager: Designing and delivering data-led lifecycle journeys to prevent churn, re-ignite engagement, and win back lapsed members with an accent on building sophisticated CRM journeys in Braze, testing, and continuous improvement. Focus on owning end-to-end campaign planning, segmentation, and optimising performance through data insights.

Location: Hybrid role based in Leicestershire or London, UK. Fully remote work is not available.

Company

hirify.global is a product company focused on making 'heroes' happy by providing exclusive discounts and amazing experiences to members of the emergency services, NHS, social care, and armed forces.

What you will do

• Own the planning, build, and optimisation of lifecycle CRM campaigns focused on churn prevention, reactivation, and win-back.
• Design and deliver sophisticated automated journeys using Braze, behavioural, and transactional data.
• Build cross-channel campaigns across email and push notifications, with exposure to in-app and WhatsApp.
• Develop targeted segmentation and personalised messaging to improve sustained engagement and retention.
• Partner with the Data team to translate insights into clear lifecycle strategies.
• Run structured A/B testing and monitor campaign performance to iterate and improve member lifetime value.

Requirements

• Strong lifecycle CRM experience focused on reactivation, engagement, churn prevention, and win-back.
• Deep hands-on expertise with Braze, including building complex journeys, Liquid, and HTML.
• Proven experience delivering email and push notification campaigns.
• Strong understanding of lifecycle marketing best practices, including behavioural triggers, segmentation, and personalisation.
• Ability to own campaigns end-to-end, from build and QA through to optimisation and reporting.
• Analytical mindset, comfortable using data to inform decisions and demonstrate impact.
• Must be based in the UK, working from offices in Leicestershire or London on a hybrid basis.

Nice to have

• Experience with in-app and WhatsApp campaigns.

Culture & Benefits

• Hybrid working and flexible hours.
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme.
• Company bonus scheme and your own hirify.global with exclusive discounts.
• Generous funded BUPA medical insurance covering pre-existing conditions.
• Strong learning and development culture with a personal growth fund.
• Modern office spaces with amenities like snack drawers, games area, gym (at HQ), and social events.
• Enhanced parental leave, healthcare cashback plan, and employee assistance programme.