Head Of Dtc Operations

TL;DR

Head of DTC Operations (Ecommerce): Develops and executes DTC business strategies, sets sales targets, and manages marketing budgets for owned channels, taking ownership of P&L and customer acquisition costs. Focus on data-driven insights for site optimization, personalized marketing, and building a loyal member community.

Location: London, England, United Kingdom; San Francisco, California, United States

Company

hirify.global exists to make tech feel exciting again by building a different kind of technology company that puts design, emotion, and human creativity at the heart of everything.

What you will do

• Develop and execute the overall DTC business strategy, including setting annual sales targets and marketing budgets.
• Oversee the end-to-end operation of the DTC platform, encompassing site management, product listing, and seamless fulfillment.
• Conduct deep analysis of user behavior, sales funnels, and market trends to generate actionable insights.
• Collaborate closely with Product, Brand Marketing, Creative, Supply Chain, and IT teams to ensure a cohesive brand story.
• Lead the strategy and execution for building a loyal member community.

Requirements

• 8+ years of successful DTC growth experience with leading DTC brands, with at least 3 years in a leadership role managing a brand's owned channels.
• Deep expertise in DTC platform management (e.g., Shopify, Shopline), front end optimization, CMS, and order management systems.
• Solid understanding of CRO principles, UX/UI best practices, and data analytics tools (e.g., Google Analytics).
• Strong capability in building and executing retention marketing strategies (e.g., email/SMS marketing, loyalty programs).
• Highly data-driven with a strong commercial acumen.
• Possess outstanding communication and project management skills.

Culture & Benefits

• Building a global brand that resonates directly with consumers worldwide.