TL;DR
Enterprise Marketing Director (E-commerce): Building and leading a new marketing function for FYUL Enterprise, defining brand architecture, marketing strategy, and execution across two distinct e-commerce brands. Focus on establishing market presence, driving brand awareness, and creating both push and pull marketing programs to fuel the enterprise sales pipeline.
Location: Remote, United States
Company
hirify.global, part of FYUL, is a fast-growing global company powering on-demand commerce at scale through a merger of hirify.global, Printify, and Snow Commerce.
What you will do
- Define and execute brand architecture, value proposition, and go-to-market strategy for hirify.global Enterprise.
- Develop and manage a unified enterprise marketing strategy for Snow Commerce and hirify.global Enterprise.
- Design and implement data-driven marketing campaigns to build brand awareness and drive qualified leads.
- Strategize and execute initiatives to create demand from corporate end-customers, leveraging partnership models.
- Lead marketing efforts across key enterprise channels including trade shows, LinkedIn, email, and web presence.
- Act as a player-coach, personally executing high-quality marketing materials (copywriting, video scripting, presentations).
Requirements
- 8+ years of progressive experience in B2B or Enterprise Marketing, with at least 3+ years in a leadership or Director-level role.
- Proven track record of building and scaling a new marketing function from the ground up.
- Deep expertise in brand strategy and the execution of outbound campaigns targeting large enterprise customers.
- Demonstrated experience in a hands-on, player-coach capacity, with strong skills in copywriting, content creation, and digital marketing execution.
- Experience marketing a software service or product through a channel, distribution, or partnership model.
- Excellent communication, presentation, and interpersonal skills.
Culture & Benefits
- Competitive pay and benefits including health, dental, vision, and life insurance.
- Unlimited PTO.
- 401k with company match.
- Opportunities for personal and professional development.
- Fast-paced eCommerce retail environment for learning and growth.
- Employee discount for ordering merchandise.
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