Ecommerce Manager (US Market)

TL;DR

Ecommerce Manager (DTC Sports Goods): Leading end-to-end website performance for major US DTC sites, delivering growth, better UX, and data-led optimization. Focus on managing the CRO roadmap, overseeing UX/performance metrics, and partnering with cross-functional teams to launch products and campaigns.

Location: Hybrid in South Wales, UK (2 days per week office)

Salary: £50,000 – £55,000 + Bonus

Company

A PE-backed, high-growth DTC Sports brand with a loyal global fanbase and a century-long legacy, rapidly scaling with ambitious plans to double revenue.

What you will do

• Lead development, merchandising, and promotion for two Shopify DTC websites across the US and Canada.
• Partner with acquisition, retention, and content teams to launch new products and campaigns in sync.
• Manage the CRO roadmap with an external agency: designing hypotheses, running A/B tests, and scaling results.
• Oversee all UX and performance metrics, from conversion to page speed.
• Represent the US DTC perspective internally to secure cross-functional support from product and operations.

Requirements

• Strong experience managing ecommerce websites, ideally across multiple brands or regions.
• Hands-on experience with CRO, UX, and Experimentation.
• Deep knowledge of Shopify and conversion optimisation tools (e.g., Google Analytics, AB Tasty, Microsoft Clarity).
• A data-driven mindset with the ability to interpret KPIs and drive improvement.
• Experience working with design/dev teams.
• Comfortable working across time zones.
• US market experience preferred.

Culture & Benefits

• Join a PE-backed, high-growth company at a pivotal time of scaling.
• Part of a great team with lots of opportunity for growth.
• Hybrid work arrangement with 2 days per week in the South Wales office.
• Competitive salary and bonus structure.