Analytics Manager (Marketing Analytics)

TL;DR

Analytics Manager (Marketing Analytics): Working with leading advertisers to improve campaign performance by harnessing data and deploying media measurement solutions, with an accent on implementing brand lift, conversion lift, and matched market testing. Focus on delivering actionable insights, evaluating statistical robustness of measurement solutions, and reporting incrementality results.

Location: London, United Kingdom. This role operates on a hybrid approach, with teams in the office around four days a week. This is a UK based role and requires individuals to have the right to work in this location.

Company

hirify.global is part of WPP, a creative transformation company and global media collective, with EssenceMediacom being a leading media agency brand focused on analytics and data-driven solutions.

What you will do

• Implement media campaign measurement solutions including Brand Lift, Conversion Lift, and Matched Market Testing.
• Deliver actionable insights to inform future campaigns and improve effectiveness.
• Collaborate with client and internal teams to implement measurement and analytics.
• Collate and report incrementality results from various media channels.
• Evaluate statistical robustness of measurement solutions and optimize performance.

Requirements

• Degree in a quantitative field (Statistics, Mathematics, Economics, Engineering, Physical Science, Computer Science).
• Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies.
• Experience in analytics, measurement, data science, or related fields.
• Strong problem-solving and critical thinking skills.
• Excellent communication skills for technical and non-technical audiences.
• Familiarity with SQL.
• Proven client-facing experience to translate insights into recommendations.
• Ability to work in London, United Kingdom, with a hybrid approach requiring office presence around four days a week.
• Right to work in the UK is required.

Nice to have

• Familiarity with R & Python (pandas, numpy, scipy, matplotlib).
• Knowledge of market research methodologies.
• Experience with cloud technologies (BigQuery, GCP, AWS).
• Experience working with predictive models and data sources via APIs.
• Speaking any European languages.

Culture & Benefits

• Investment in employee training and development.
• Access to Google Cloud Platform and a global community of analysts.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and preferential partner discounts.
• Employee mental health awareness days.
• Hybrid work approach with in-office collaboration around four days a week.
• Opportunities to tap into global WPP Media & WPP networks.