General Manager, Data Strategy (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
General Manager, Data Strategy (AI): Leading the data strategy and audience agenda for flagship clients like Coca-Cola in China, driving the adoption of WPP's AI-powered marketing platforms. Focus on architecting data roadmaps, pioneering AI and data module adoption, and translating advanced technology into practical marketing power within the unique Chinese digital ecosystem.
Location: Shanghai, China
Company
is WPP’s global data products and technology company, focused on transforming marketing through data platforms and technology.
What you will do
- Lead data strategy and audience planning for key clients like The Coca-Cola Company, integrating 1st party data and platform signals.
- Drive the adoption of WPP Open Media Studio and Open Intelligence to unlock business value.
- Act as a trusted advisor to clients on leveraging data, tech, and AI for business challenges.
- Actively participate in and lead the data narrative for new business pitches, identifying competitive advantages with AI.
- Identify successful data solutions and adapt them into scalable use cases for other clients.
- Provide client feedback to the Product team to influence product roadmap recommendations.
Requirements
- 10+ years of experience in data, tech, or AI consulting, preferably within an agency or mar-tech environment.
- Deep understanding of marketing principles like customer lifecycle, personalization, and segmentation.
- Strong grasp of data architecture, data modeling, and identity resolution specific to the China landscape.
- Ability to navigate the unique China data ecosystem (walled gardens, PIPL, local platforms).
- Excellent communication skills to translate complex data topics for non-technical stakeholders.
- Strategic and critical thinker, able to devise innovative solutions with imperfect data or resources.
Culture & Benefits
- Impact on a global icon, serving as a strategic partner for The Coca-Cola Company.
- Opportunity to spearhead AI innovation and pioneer adoption of cutting-edge AI and data modules.
- Hybrid strategic leadership combining deep account focus with new business excitement.
- Culture of respect, belonging, and equal opportunities for career progression.
- Investment in employee growth and development.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Текст вакансии взят без изменений